IMC BartenderThe IMC Bartender range is a modular stainless steel underbar system. It is used in more sophisticated locations to achieve a stylish and practical working environment for
bar staff. The previous system had been on the market for a number of years and continued to sell well. However, competition was increasing and IMC wanted to consolidate their market leading position with a new, more stylish, version that also addressed some of the practical issues with the existing product.
A strong visual design was developed that was carried across the whole system. SuperBrush stainless steel was used and custom tooled handles, feet, branding details and drainer patterns were incorporated to help achieve the final aesthetic.
Working closely with IMC, JED created the overall design of the range and then liased with IMC during the mechanical detailing and implementation. Client: IMC |
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